About the Founder

Ayad Mirjan’s interest in customer experience and customer service started when he was much younger growing up overseas. At an early age he noticed that businesses tended to mistreat their customers unless there was a personal relationship or a mutual sense of familiarity. He went around trying to befriend every seller he intended to buy from as they seemed to have the upper hand…it took a short while to realize that the model was all wrong!

In his late teens, he took on several part-time jobs at popular retail stores in California as a customer service representative. He enjoyed the daily interactions with customers, but disliked the frustrating experiences they often endured.

Ayad pursued a career in client services and relationship management where he worked with with global clients throughout the United States and EMEA. To further his knowledge in the area of customer service management, he pursued his MBA degree at Henley Business School in the UK, where he specifically focused on Customer Experience Management (CEM) and customer loyalty.


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